Using Social Media to Communicate During a Crisis (Web Manager University)
3/9/2010
| When: |
Tuesday, March 9, 2010
9:00 AM - 4:00 PM
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Where: |
TBD, Washington, DC
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Contact:
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Jae Rouse
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| Class Format: |
One–Day Course |
| Instructor: |
Shel Holtz, Holtz Communication + Technology |
| Date: |
Tuesday, March 9, 2010 |
| Time: |
9:00 am – 4:00 pm |
| Place: |
TBD, Washington, DC |
| Fee: |
$200 federal, state, or local U.S. government;
$300 for non–government |
Register NOW:
Course Description
The Internet—and, more recently, social media—have added new dimensions to the age-old practice of crisis communication. Media cycles have vanished, events are reported on Twitter before the mainstream media ever says a word, and reputations hang in the balance. Surprisingly few organizations have modified their crisis communication plans to account for the changes wrought by the Net; even more surprising is the number of organizations with no crisis plans at all.
In this full-day workshop, leading online communicator Shel Holtz will explore the various elements of crises online and how organizations can be ready to meet the multiple challenges that can arise. He'll explain how social media can be a powerful way to immediately engage with people during a crisis, quickly spread important information on a mass scale, and create online communities of people who can help each other and identify additional resources.
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